Get to know how online marketing works:

Internet marketing, or digital marketing, refers to advertising and marketing efforts that use the Internet to direct sales of products or services.

Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising, such as radio, television, newspapers, and magazines.

Internet marketing can also be divided into more specialized areas such as web marketing, email marketing and social media marketing:

Web Marketing

Web marketing includes e-commerce websites, affiliate marketing websites, promotional or informational websites, online advertising on search engines, and organic search results through search engine optimization (SEO).

E-Mail Marketing

Email marketing involves both advertising and promotional marketing via email messages to current and potential customers.

Social Media Marketing

Social media marketing involves both marketing and advertising (including viral marketing) through social media websites such as Facebook, Twitter, Instagram, YouTube and Digg.

Search Engine Optimization

Using optimization practices to increase the number of organic visitors to your website, obtaining better positions on the results page of search engines, such as Google.

SEO services help ensure that your website is accessible to Internet search engines and improves the chances of your website being found, ranked correctly and positioned on the first pages.

SEM vs SEO

When SEO aims to provide better organic search results, SEM helps you successfully target search engine users via paid advertising links in search results in addition to organic search to send targeted traffic to your website.

SEO and SEM are not competing services.

SEM is a broader term than SEO.

SEO is considered to be a subset of SEM services.

Today, if you want to conduct business on the Internet, you need to be visible on organic and advertised links, which means you need SEO and SEM.